DENIM CULTURE
Fabrics
Each collection is characterized by a selection of high quality raw materials. From cottons to wool, each garment is fulfilled with dyed advanced techniques and innovative washes, typical of Italian craftsmanship. Particular preference is given to the mix of fabrics in which the refined sartorial taste is combined with the most innovative and contemporary trends for a modern interpretation of fashion vintage. We are able to get comfortable and charming garments which make every moment magical and unforgettable.
07 / 08 Onces
These are the fabrics used mainly to produce shirts, inserts or soft wearability outfits.
Light-weight denim
09 / 10 Onces
These fabrics are usually used to create summer outfits. In spite of their lightness, the latest technology has allowed an excellent quality of fabrics to be created, which nevertheless guarantee an authentic denim effect.
Light-weight denim
11 / 12 Onces
Are the most widespread fabrics used because they have the flavor of authentic denim but are more comfortable. Moreover, when a percentage of elastane is added to these fabrics, they become even more fashionable and are also ideal for skinny or slim wearability.
Light-weight denim
13 / 14 Onces
Represents the fabrics with which authentic denim is identified. Thanks to their resistance, they are used to experiment innovative vintage washing that has a fashionable touch. They are perfect for regular wearablility and boyfriend jeans.
Light-weight denim
15 Onces
Represents the quintessential weight of the denim fabric and was used for early work clothes.
Heavy-weight denim
Selvedge
This textile technique is synonymous with great prestige and can be easily identified by the colored border that is sometimes found along the outer-leg seam. The edge of the denim has a clean and colored finish. It is the product of weaving on antique looms that are only about 75 cm wide, unlike modern industrial looms which have a width of over a metre and a half. Due to fabrics with a selvedge being narrower than industrial fabrics, it takes twice the amount of fabric without a selvedge to make a pair of jeans, thereby adding great value and exclusivity to the finished garment, and therefore making it cost more than double. Initially the selvedge was white with a red line. Subsequently assorted selvedge arose in the most extravagant colors.
Washing
Inside the laundry, thanks to the support of our archives which contain decades of history of denim and cotton, a simple intuition turns into a prototype and finds out a new project. Shades, millings and mendings are the result of the extreme accuracy of hard-working and creative hands of our expert craftsmen who are specialized in the vintage treatments. Only in this way it is possible to achieve an high quality and a unique product like a handmade and custom tailored one.
Vintage wash
Denim is treated in various ways in order to reproduce the authentic touch of working jeans that are also fashionable, and among these we have vintage wash, to bring those jeans back to the previous traditional use of the denim. There are three particular shades: light, medium and dark, through a mixture between past, present and future trends.
Labelling
Real denim can be recognized by the details and inevitable elements, among which: pockets, rivets, button fly/zip fly, rear waistband label, labels, seat lining, chain stitched hem.
