Pitti 90

This year at Pitti Immagine 90 went on stage “Le cirque du denim”. The magical and surreal atmosphere was inspired by the mood of the new 2W2M – SS17 collection, where denim mixes with circus embroideries: the woman with the snake, the tiger, the seal playing with the ball, the elephant … and the circus is founded with 2W2M denim also through the collaboration with Ebano Gallery and Afran, an African artist, who has created exclusively for 2W2M a denim sculpture dedicated to one of the most famous circus acts: the tiger jumping into fiery circle. The characters and unforgettable stories of this magical world have also revived thanks to private photos of the historical circus Zavatta, exposed exclusively at 2W2M stand.